PrettyLitter

PrettyLitter
Company typePrivate
Industry
Founded2015; 9 years ago (2015)
FoundersDaniel Rotman[1]
HeadquartersLos Angeles, California, U.S.
ParentMars
Websiteprettylitter.com

PrettyLitter is an American pet wellness company based in Los Angeles, that produces lightweight crystal-based cat litter that is designed to react to a cat's urine to indicate potential health problems by changing color based on the acidity, alkalinity or the presence of blood in a cat's urine.[2][3] PrettyLitter also produces health-focused cat food.[4] In May 2021, PrettyLitter was acquired by Mars for a reported $1 billion.[5][2]

  1. ^ "LA Startups Take Advantage of Booming Pet Care Industry | Los Angeles Business Journal". labusinessjournal.com. Retrieved 2021-11-13.
  2. ^ a b "Mars Is Said to Acquire PrettyLitter for Under $1 Billion". www.bloomberg.com. Retrieved 2021-11-13.
  3. ^ "Rainbow Kitty Litter Could Help Monitor Your Cat's Health". Wired. Retrieved 2021-11-13.
  4. ^ Adelson, Karen Iorio (2018-12-10). "Strat Haul: This Odor-Free Kitty Litter Is the Best Thing I Bought in 2018". The Strategist. Retrieved 2021-11-13.
  5. ^ "Coinbase takes its SEC battle to the public". Fortune. Retrieved 2021-11-14.