Company type | Private |
---|---|
Industry |
|
Founded | 2015 |
Founders | Daniel Rotman[1] |
Headquarters | Los Angeles, California, U.S. |
Parent | Mars |
Website | prettylitter |
PrettyLitter is an American pet wellness company based in Los Angeles, that produces lightweight crystal-based cat litter that is designed to react to a cat's urine to indicate potential health problems by changing color based on the acidity, alkalinity or the presence of blood in a cat's urine.[2][3] PrettyLitter also produces health-focused cat food.[4] In May 2021, PrettyLitter was acquired by Mars for a reported $1 billion.[5][2]