U.S. media buying and marketing firm
For the South African media company, see
Primedia.
PriMedia Inc was acquired, and the name
RentPath is part of that sequence, which also involves the name K-III
PriMedia Inc is a media buying and marketing firm based in Rhode Island, U.S.[2][3] The company was founded by Ed Valenti and Barry Becher,[4][5] and helped pioneer infomercials, the use of credit cards and 800 numbers on Television ads, and the 30-minute infomercial format on shopping channels.[6][7][2]
- ^ Hevesi, Dennis (June 30, 2012). "Barry Becher, a Creator of Ginsu Knife Commercials, Dies at 71". The New York Times.
- ^ a b Valenti, Ed (2005). The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream. Career Press, Incorporated. ISBN 1564148033.
- ^ "Night of the receptive zombies". Financial Times.
- ^ Schudel, Matt (June 27, 2012). "Barry Becher, co-creator of the Ginsu knife TV commercials, dies at 71". Washington Post.
- ^ "Barry Becher, marketer who helped bring Ginsu knives to U.S. public, dies at 71". The Los Angeles Times. June 28, 2012. Archived from the original on June 30, 2012.
- ^ "Ginsu Knife Pitch Co-Creator, Barry Becher, Dies". ABC News.
- ^ Valenti, Ed (2016). The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream. Lancet. ISBN 978-1564148032.