PrimeTime Radio

This article uses bare URLs, which are uninformative and vulnerable to link rot. Please consider converting them to full citations to ensure the article remains verifiable and maintains a consistent citation style. Several templates and tools are available to assist in formatting, such as reFill (documentation) and Citation bot (documentation). (August 2022) (Learn how and when to remove this message)

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "PrimeTime Radio" – news · newspapers · books · scholar · JSTOR (November 2017) (Learn how and when to remove this message)

PrimeTime Radio was a national UK radio station. It was once part of Saga Radio Group although it became independent in 2004. It operated as a sister station to Saga Digital radio. The line up featured a variety of presenters including David Hamilton, Don Durbridge, David Allan, Dave Cash, Gavin McCoy, Tony Myatt and Sheila Tracy (who had been the main proponent of big band music on BBC Radio 2). Music played on the station was easy and melodic from the previous six decades. PrimeTime used jingles ("easily the best") that were reminiscent of those common in the mid-1960s (for example on the offshore Britain Radio).

PrimeTime radio won Best Digital Terrestrial Station 2004 at the Sony Radio Awards ceremony. A further mark of its success was that, uniquely at the time for a commercial all-digital music station, its programmes were listed in full in the BBC's Radio Times.

The Chairman of PrimeTime Radio, Roger De Haan announced in November 2005 that he was withdrawing PrimeTime Radio from DAB digital radio from May 2006 when its multiplex licence with Digital One ended.^[1][2] It continued on Sky channel 0132, NTL channel 871 and online at primetimeradio.org (and on DAB in Greater London and Northern Ireland) for a few weeks, carrying repeats of previous programming, before being withdrawn from these services on 2 June 2006.