Proactive conversion is a term used to refer to measures by various promoters of Judaism to provide outreach to non-Jews. It is distinguished from proselytizing, or active attempts of persuasion and solicitation toward conversion, but it is distinguished from the traditional rabbinical policies regarding prospective proselytes (i.e., rejection of inquirees' requests three times before acceptance) in that programs for conversion are opened to first-time inquirees.
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