The Promax Awards (formerly known as the PromaxBDA Awards now known as the Global Entertainment Marketing Awards) are for entertainment marketing, promotion, and design by a company or individual that is broadcast, published, or released in their respective markets.[1][2]
The Global Entertainment Marketing Awards (branded as "GEM Awards") sponsors awards competitions at the global level, as well as in North America, Latin America, Europe, the United Kingdom, Africa, Asia, India, and Australia and New Zealand. There is also a competition at the local level in the United States and Canada.
The awards categories include network TV, TV stations, cable networks, cable systems, network radio, radio stations, syndication distributors, and interactive media. At one point, they also included the Brandon Tartikoff Award,[3] although it has not been awarded in several years. In 2024, Promax rebranded as The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.) and announced an expansion beyond TV and Streaming into the Film, Music, Sports, and Gaming industries.[4]
Winners in the past have included FX Networks, Showtime, Red Bee Media, HBO, A&E Networks, 4Creative, Les Télécréateurs Paris,[5][6] Rogers Media, and Bell Media Agency.[7][8]