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Psephology (/sɪˈfɒlədʒi/; from Greek ψῆφος, psephos, 'pebble') is the study of elections and voting.[1] Psephology attempts to both forecast and explain election results. The term is more common in Britain and in those English-speaking communities that rely heavily on the British standard of the language.[citation needed]
Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in 1948 by W. F. R. Hardie (1902–1990) in the United Kingdom after R. B. McCallum, a friend of Hardie's, requested a word to describe the study of elections. Its first documented usage in writing appeared in 1952.[2]