Pseudonymization

Pseudonymization is a data management and de-identification procedure by which personally identifiable information fields within a data record are replaced by one or more artificial identifiers, or pseudonyms.[1] A single pseudonym for each replaced field or collection of replaced fields makes the data record less identifiable while remaining suitable for data analysis and data processing.

Pseudonymization (or pseudonymisation, the spelling under European guidelines) is one way to comply with the European Union's new General Data Protection Regulation (GDPR) demands for secure data storage of personal information.[2] Pseudonymized data can be restored to its original state with the addition of information which allows individuals to be re-identified. In contrast, anonymization is intended to prevent re-identification of individuals within the dataset. Clause 18, Module Four, footnote 2 of the Adoption by the European Commission of the Implementing Decisions (EU) 2021/914 “requires rendering the data anonymous in such a way that the individual is no longer identifiable by anyone ... and that this process is irreversible.”[3]

  1. ^ "General Data Protection Regulation". 4(5).{{cite web}}: CS1 maint: location (link)
  2. ^ Skiera, Bernd (2022). The impact of the GDPR on the online advertising market. Klaus Miller, Yuxi Jin, Lennart Kraft, René Laub, Julia Schmitt. Frankfurt am Main. ISBN 978-3-9824173-0-1. OCLC 1303894344.{{cite book}}: CS1 maint: location missing publisher (link)
  3. ^ "Commission Implementing Decision (EU) 2021/914". Official Journal of the European Union. 7 June 2021. Retrieved 5 January 2024.