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Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them.
In the 21st century, public opinion is widely thought to be heavily influenced by the media; many studies have been undertaken which look at the different factors which influence public opinion. Politicians and other people concerned with public opinion often attempt to influence it using advertising or rhetoric. Opinion plays a vital role in uncovering some critical decisions. Sentiment analysis or opinion mining is a method used to mine the thoughts or feelings of the general population.[1] One of the struggles of public opinion is how it can be influenced by misinformation.
- ^ Zeng et al (2023) Public Opinion Mining on Construction Health and Safety: Latent Dirichlet Allocation Approach. Buildings 2023, 13, 927..https://doi.org/10.3390/buildings13040927