Publicis Sapient

Publicis Sapient
FormerlyPublicis.Sapient, SapientRazorfish, Sapient Consulting, SapientNitro, Razorfish, Sapient Global Markets, Sapient Public Sector, Sapient
Company typeSubsidiary
Industry
  • Consumer Products
  • Energy & Commodities
  • Financial Services
  • Health
  • Public Sector
  • Retail
  • Telecommunications, Media & Technology
  • Transportation & Mobility
  • Travel & Hospitality
Founded1990
Headquarters
United States Edit this on Wikidata
Services
  • Strategy & Consulting
  • Customer Experience & Design
  • Technology & Engineering
  • Marketing Platforms
  • Data & Artificial Intelligence
  • Innovation & Digital Product Management
  • Digital Business Transformation
Revenue$1.305 billion (2013)[1]
$125.22 million (2013)[1]
Number of employees
20,000+ (February 13, 2019)
ParentPublicis
Websitewww.publicissapient.com

Publicis Sapient is a digital consulting company belonging to Publicis Groupe, with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990.[2][3] In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015, the leadership is retained.[4]

In 2016, the company merged two of its divisions, SapientNitro and Razorfish, to form SapientRazorfish, which was led by Alan Wexler.[5] A few years later, in 2019, SapientRazorfish and Sapient Consulting were consolidated into one brand, Publicis Sapient,[6] under the leadership of CEO Nigel Vaz.[7]

  1. ^ a b "Annual Report FY13" (PDF). shareholder.com. Sapient. March 14, 2014. Retrieved April 16, 2014.
  2. ^ "Publicis To Acquire Sapient For $3.7 Billion, Caps 8-Year Roll-Up Of Leading Tech Shops". mediapost.com. MediaPost Publications. November 3, 2014. Retrieved 2021-01-13.
  3. ^ "Sapient Corp 2006 Current Report 8-K". SEC.report. SEC. Retrieved 2021-01-13.
  4. ^ "Publicis Completes Sapient Acquisition". 2015-02-06.
  5. ^ "Publicis Merges Digital Shops SapientNitro and Razorfish, Creating SapientRazorfish". 17 November 2016.
  6. ^ "Teresa Barreira on Publicis Sapient's rebranding and positioning". consulting.us. 2019-09-09. Retrieved 2020-04-16.
  7. ^ "Nigel Vaz appointed Global CEO of Publicis Sapient". Media-Marketing.com. 2019-02-08. Retrieved 2020-04-16.