Qidian (simplified Chinese: 起点中文网; traditional Chinese: 起點中文網; pinyin: Qǐdiǎn zhōngwén wǎng; lit. 'Starting Point Chinese Online') is an online literature website in mainland China. Founded in 2002 by a Chinese fantasy (xuanhuan) community, the site was acquired by Shanda in 2004, but is now part of China Reading Group.