RRRecords is a record label and used- and new-record shop based in Lowell, Massachusetts. RRRecords was the first American record label to publish underground "noise music" in the early 1980s as well as publishing the first American vinyl by Merzbow, Masonna, Hanatarash, Violent Onsen Geisha, and various other artists. In its first twenty years, the label issued hundreds of releases.[1] RRR's owner, Ron Lessard, is a supporter of new artists who has created several sub-labels and series to specifically highlight unknown and underground musicians.[2]