Product type | Insecticide |
---|---|
Owner | S. C. Johnson & Son |
Country | United States |
Introduced | 1956 |
Related brands | Baygon ((previously in Australian however now also sold as Raid in Australia), Malaysian, Thai, Indonesian and Philippine Markets.) Ridsect (Malaysian) |
Markets | North America, United Kingdom, China, Taiwan, Hong Kong, Morocco, European Union, Palestine, Israel, Africa,Australia, Saudi Arabia, South Korea, Russia, Argentina, Chile, Vietnam |
Tagline | "Kills Bugs Dead" (1956-2016) "It's Good to Be Tough" (2017-2021) "Protection for Everyone" (2021-Present) |
Website | raid |
Raid is the brand name of a line of insecticide products produced by S. C. Johnson & Son, first launched in 1956.
The initial active ingredient was allethrin, the first synthetic pyrethroid.[1] Raid derivatives aimed at particular invertebrate species can contain other active agents such as the more toxic cyfluthrin which is also a pyrethroid.[2] As of 2019 Raid Ant & Roach Killer contains pyrethroids, imiprothrin, and cypermethrin;[3] other products contain tetramethrin and prallethrin as active ingredients.[4] Raid Flying Insect Killer, a spray, uses piperonyl butoxide and D-phenothrin.[5]
The brand was sold as Ridsect for Malaysian market.