Rainbow and Magic Lantern Cinemas

Magic Lantern Theatres is a chain of 11 movie theatres in Canada. Three of these locations are Rainbow Cinemas discount theatres. Magic Lantern Theatres was founded in 1984 in Edmonton, Alberta, while Rainbow Cinemas was founded in the early 1990s in Saskatoon, Saskatchewan. The two chains merged and are now based in Edmonton. In May 2016, a strategic decision was made to sell all of the Ontario cinemas to Imagine Cinemas, except for the Cobourg location. Magic Lantern and Rainbow operate 43 screens, and the combination is the fourth largest movie chain across Canada behind Cineplex Entertainment, Landmark Cinemas and Imagine Cinemas.^[1]