Ramon Jimenez Jr. | |
|---|---|
 | |
| Secretary of Tourism | |
| In office September 1, 2011 – June 30, 2016 | |
| President | Benigno Aquino III |
| Preceded by | Alberto Lim |
| Succeeded by | Wanda Corazon Teo |
| Personal details | |
| Born | Ramon Reyes Jimenez Jr. July 14, 1955 Manila, Philippines |
| Died | April 27, 2020 (aged 64) Tagaytay, Cavite |
| Spouse | Abby Jimenez |
| Children | Sassa Jimenez |
| Parent | Ramon T. Jimenez |
| Residence(s) | Makati, Philippines |
| Alma mater | University of the Philippines College of Fine Arts |
| Occupation | Tourism secretary |
| Profession | Advertising |
Ramon Reyes Jimenez Jr. (July 14, 1955 – April 27, 2020) sometimes known as Monet or Mon Jimenez, was a Filipino advertising executive[1][2] who previously served in the Cabinet of the Philippines as Secretary of Tourism from 2011 to 2016 during the presidency of Benigno Aquino III.[1][3][4][5] He was appointed as the country's tourism chief following the resignation of Alberto Lim,[6] and during his six-year tenure, tourist arrivals and revenues had almost doubled, and the Philippines improved 20 places in a tourism competitive index among nations.[7] Jimenez assisted with the advertising campaign of Aquino earlier.[4]
- ^ a b Kathrina Alvarez-- Sunnex (August 13, 2011). "Tourism Secretary resigns". Sun Star. Retrieved August 13, 2011.
...advertising executive Ramon Jimenez...
- ^ "Creative Guild Summit: Sun, Sand, Summit". adobo magazine. August 13, 2011. Retrieved August 13, 2011.
Cid lives for brainstorming sessions with peers like ... Mon Jimenez. He attests, "I learned so much from them. Those are priceless sessions."
- ^ Tourism chief quits | The Manila Bulletin Newspaper Online
- ^ a b Aurea Calica (August 14, 2011). "P-Noy still looking for next DOT chief". Philippine Star. Retrieved August 13, 2011.
... The name of Ramon Jimenez, an alumnus of the University of the Philippines' College of Fine Arts and founder of an award-winning advertising firm, was immediately floated as Lim's resignation was confirmed. ...
- ^ Bobit S. Avila (August 13, 2011). "A first and last interview with Sec. Alberto Lim". Philippine Star. Retrieved August 13, 2011.
... ABS-CBN's ANC reported that Secretary Lim had resigned and would be replaced by Mon Jimenez.
- ^ Cheng, Willard. "Aquino names Jimenez as new DOT chief". ABS-CBN News.
- ^ Cesar V. Puirisma, Inquirer, May 1, 2020, A promise to keep dreaming better, Retrieved May 2, 2020, "... his tenure, tourist arrivals and revenues had almost doubled, with the Philippines improving 20 places in the WEF Travel and Tourism Competitiveness Index..."