Rara noodle (food brand)

RARA Noodles
Product typeInstant noodles
Produced byGandaki Noodles (P.) Ltd.
CountryNepal
Introduced1980
MarketsWorldwide

Rara noodle (रारा चाउचाउ or रारा तयारी चाउचाउ) manufactured by Gandaki Noodles (P.) Ltd. in Pokhara is the first instant noodle of Nepal and also the SAARC nations.[1] The product was introduced in the 1980s. The noodle was named after the largest lake of Nepal, the Rara Lake.[2] The noodle held as the first position in the noodle market until Wai-Wai was introduced in 1984.[3] Currently, it is produced by Him-Shree Foods.[4] The company also created an iconic marketing catchphrase आरएआरए रारा मिठो भन्छन् सारा which was the theme jingle for the product.

The noodle is pre-cooked and flavoured and it can be eaten straight from the packet or cooked.[5]

  1. ^ Shale, Arlene. "Nepal: A Mount Everest of Noodles". Retrieved 4 July 2020.
  2. ^ "चाउचाउ उद्योगको जग रारा". Archived from the original on 2024-08-31. Retrieved 2020-07-04.
  3. ^ Problems of Expansion for Nepalese Noodles Industry (PDF).
  4. ^ "How Nepal became obsessed with instant noodles and why it's here to stay". Retrieved 2020-07-04.
  5. ^ Cite error: The named reference biz2020 was invoked but never defined (see the help page).