Product type | Instant noodles |
---|---|
Produced by | Gandaki Noodles (P.) Ltd. |
Country | Nepal |
Introduced | 1980 |
Markets | Worldwide |
Rara noodle (रारा चाउचाउ or रारा तयारी चाउचाउ) manufactured by Gandaki Noodles (P.) Ltd. in Pokhara is the first instant noodle of Nepal and also the SAARC nations.[1] The product was introduced in the 1980s. The noodle was named after the largest lake of Nepal, the Rara Lake.[2] The noodle held as the first position in the noodle market until Wai-Wai was introduced in 1984.[3] Currently, it is produced by Him-Shree Foods.[4] The company also created an iconic marketing catchphrase आरएआरए रारा मिठो भन्छन् सारा which was the theme jingle for the product.
The noodle is pre-cooked and flavoured and it can be eaten straight from the packet or cooked.[5]
biz2020
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