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| Company type | Subsidiary |
|---|---|
| Nasdaq: RAZF (1999-2003) | |
| Industry | Digital marketing |
| Predecessor |
|
| Founded | 1995 New York City, United States |
| Founders |
|
Area served | Worldwide |
Number of employees | 2,000+ |
| Parent | Publicis Groupe |
Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.
Razorfish had more than 2,000 employees worldwide, with U.S. offices in New York, Chicago, Boston, Seattle, San Francisco, Philadelphia, Portland, Los Angeles, Atlanta, and Austin. In 2005–2007, it expanded overseas through acquisitions in London,[1] Paris,[2] Sydney, Hong Kong, Shanghai, Beijing, Berlin, Frankfurt,[3] Singapore and a joint venture in Tokyo.[4] In 2013, Razorfish launched its operations in India through the acquisition of Neev Technologies. Razorfish Neev was based in Bangalore and provides outsourced product and application development solutions.[buzzword][5]
In October 2016, Razorfish merged with Sapient Corporation's division SapientNitro (a Publicis Groupe sister company) to form SapientRazorfish.[6]
In July 2018, Publicis announced plans to sunset[buzzword] the SapientRazorfish brand and roll the remaining employees under the Publicis.Sapient organization.
On February 13, 2019, Publicis announced that Publicis.Sapient, SapientRazorfish, and Sapient Consulting had become one brand, Publicis Sapient, led by CEO Nigel Vaz.
On January 14, 2020, Jem Ripley, Publicis Communications East CEO, confirmed that Publicis is bringing back the Razorfish name for its digital marketing agency, consisting of clients that didn't fit into Publicis Sapient's digital transformation strategy.[7]
- ^ Avenue A / Razorfish Acquires U.K.-based Interactive Marketing Agency, DNA, 6 December 2005
- ^ Avenue A / Razorfish Snaps Up French Agency, 7 March 2007
- ^ Avenue A/Razorfish Enters Germany With Neue Digitale Buy, 9 August, 2006
- ^ Avenue A/Razorfish Adds Japanese Outpost 17 January, 2007 Archived 2012-04-15 at the Wayback Machine
- ^ Pinto, Viveat (18 April 2013). "Publicis launches digital agency Razorfish in India". Business Standard India.
- ^ "SapientRazorfish: What's in a name change and a restructure? Quite a lot, actually".
- ^ ago, Erik Oster|1 hour (14 January 2020). "Exclusive: Publicis Groupe Is Reviving Razorfish". www.adweek.com. Retrieved 2020-01-14.
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