 | This article needs additional citations for verification. (April 2014) |
 Official logo as of 2017 | |
 A location at Lansdowne Place in Peterborough, Ontario | |
| Formerly | The Real Canadian Superstore Loblaw Superstore |
|---|---|
| Company type | Subsidiary |
| Industry | |
| Predecessor | SuperValu |
| Founded | March 1979 in Saskatoon, Saskatchewan, Canada |
| Headquarters | 1 President's Choice Circle, , Canada |
Number of locations | 120 (2024) |
Area served | |
| Products | Appliances*, bakery, charcuterie, clothing*, dairy, deli, frozen foods, gardening centre†, general grocery, liquor*, general merchandise, meat & poultry, pharmacy, photolab*, produce, seafood, snacks *Select locations, †Seasonal |
| Brands | |
| Services | Click and collect (PC Express), community room, dietitian, dry cleaning, fashion (Joe Fresh), gasoline (Mobil), fitness club (GoodLife Fitness), optical, pharmacy, photo studio (Photolab), walk-in clinic Select locations |
| Parent | Loblaw Companies |
| Slogan: (Real Canadian Superstore) Save For Real | |
| Website | realcanadiansuperstore |
Real Canadian Superstore is a chain of supermarkets owned by Canadian food retailing giant Loblaw Companies. Its name is often shortened to Superstore, or, less commonly, RCSS.
Originating in Western Canada in the late 1970s/early 1980s, the banner expanded into Ontario in the early 2000s as Loblaw attempted to fend off competition from department stores including U.S.-based Walmart.
Loblaw has tested alternative banners at some locations in Ontario, with some labelled as "Loblaw Superstore", and a few others as simply "Superstore"; for a time, this was reflected in the chain's marketing which used a separate logo to advertise all of these banners. The company has since reverted to marketing the entire chain as Real Canadian Superstore, although some locations might retain other signage.