Real Crisps (often stylized as REAL Crisps) is a crisp (potato chip) brand. The company was founded in 1997, and expanded over the following decade to become a business turning over £15 million a year. In 2007, it was purchased by the Northern Ireland-based crisp manufacturer Tayto. In 2012, a fire caused the destruction of the 65,000 square feet (6,000 m2) Real Crisp factory in Crumlin, Caerphilly. There are a range of flavours produced, and the company ran a limited edition political themed range prior to the 2010 United Kingdom general election.