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Type | Toys, figures, dolls |
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Inventor(s) | Paul Solomon |
Company | Moose Toys |
Country | Australia |
Availability | 2014–present |
Materials | Plastic, rubber |
Slogan | "Once you shop - you can't stop!" (Seasons 1-11) "Real Brands. Real Cute." (Seasons 12-13) "Things You Love Made Micro!" (Seasons 14-17/Real Littles series) |
Official website |
Shopkins are a range of tiny, collectable toys manufactured by Moose Toys. Based on grocery store items, each plastic Shopkin figure has a recognizable face and unique name. They also have special finishes like translucent, glitter, or squishy. The collectable toys (which are designated as common, rare, ultra-rare, special edition, limited edition, and exclusive) also expanded into lines of clothing, trading cards, and other related merchandise.
The toy line began in 2014.[1][2] As of 2024, there are seventeen seasons of the toys. There are also series that represent holidays, such as Halloween, Easter, and Christmas. There are also spin-offs, such as the Kindi Kids line of dolls, which was released in August 2019.