Reasoned action approach

The reasoned action approach (RAA) is an integrative framework for the prediction (and change) of human social behavior. The reasoned action approach states that attitudes towards the behavior, perceived norms, and perceived behavioral control determine people's intentions, while people's intentions predict their behaviors.^[1]

^ Fishbein, M. & Ajzen, I. (2010). Predicting and changing behavior: The Reasoned Action Approach. New York: Taylor & Francis.

[raabook-1] Fishbein, M. & Ajzen, I. (2010). Predicting and changing behavior: The Reasoned Action Approach. New York: Taylor & Francis.

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