Founded | 2006 |
---|---|
Defunct | 2008 |
Headquarters | Los Angeles, California , United States[1] |
Key people | Reed Hastings |
Website | netflix |
Red Envelope Entertainment LLC (originally Netflix First) was a film production and distribution unit created by Netflix in 2006.[2] The studio produced independent content for the company's DVD-by-mail service.[3] The company produced and/or distributed over 100 films, before ultimately being closed in 2008.[4] The firm cited the closure of the production division, as a result of pressure from partnered film studios, which were competing for rights.
In 2012, Netflix returned to producing original content under its own banner.[3]