 | This article needs additional citations for verification. (September 2010) |
 | |
| Company type | Private Limited company |
|---|---|
| Industry | Tea |
| Founded | 1890, Saint John, New Brunswick[1] |
| Headquarters | Toronto, ON , Canada |
| Owner | Teekanne (US) LIPTON Teas and Infusions (Canada) |
Red Rose Tea is a beverage company established by Theodore Harding Estabrooks in 1890 in Saint John, New Brunswick, Canada.[1] Estabrooks began his career in trade imports and exports, and soon moved specifically to the tea trade. Realizing the inconsistency in loose leaf servings, Estabrooks began packaging his tea leaves into single-serving bags to ensure quality and consistency in every teacup.[2]
Red Rose's older advertisements introduced the catchphrase, "Only in Canada, you say? Pity..." (The catchphrase was sometimes transformed in Canadian popular culture to, "Only in Canada, eh? Pity...") However, as their brand expanded, these slogans became less relevant to their market audience. Instead, they opted for more general slogans such as: "Red Rose Tea is Good Tea." and "A cup'll do you good."[3]
The brand is owned by LIPTON Teas and Infusions in Canada and by Redco Foods, a subsidiary of Teekanne in the US. Since 2018, Red Rose tea in the US has been produced under license by Harris Tea Company.[4][5]
- ^ a b “History of a Classic”. RedRoseRea.ca (Retrieved 2018-11-22.)
- ^ "Who We Are". Red Rose Tea. Retrieved 1 January 2022.
- ^ "Red Rose resurrects brand with funeral spot". Strategyonline.ca. 1 January 1970. Retrieved 1 January 2022.
- ^ "Red Rose". Retrieved 1 January 2022.
- ^ "Terms & Conditions". Red Rose Tea. Retrieved 1 January 2022.