Reggae Reggae Sauce is a barbecue sauce that incorporates Jamaican jerk spice, popularised by creator Levi Roots' appearance on BBC Two's Dragons' Den, on which he used a song to sell his product.
Dragons' Den investor Peter Jones has since classified the product as one of his most successful investments from the show. He also used his contacts to introduce Roots and his products to buyers.[1]
- ^ "Dragons' Den chef tastes success". BBC News. 7 March 2007.