RentPath

RentPath, LLC
FormerlyK-III Communications
(1989–1997)
PriMedia
(1997–2013)
Company typeSubsidiary
Founded1989; 35 years ago (1989)
FounderBill Reilly
HeadquartersAtlanta, Georgia, United States
Key people
Jon Zigler (CEO)
ParentRedfin
(2021–present)
Websitewww.rentpath.com

RentPath Inc. is a media company that owns Rent.com, ApartmentGuide.com, Lovely, and Rentals.com, which combined see 16 million visitors each month.[1] It was previously called K-III and PriMedia.[2] The company was acquired by Redfin in April 2021.[3]

During its heyday of c. 1991 to c. 2007, K-III/Primedia built a collection of more than 200 magazines that included Chicago and New York,[4] as well as Automobile, Truckin' Magazine, Soap Opera Digest, Soap Opera Weekly, Seventeen, and Weekly Reader.

  1. ^ "Redfin Completes Acquisition of RentPath for $608 Million | Redfin Press Center". press.redfin.com. Retrieved 2021-05-12.
  2. ^ Quinones, Eric R. (October 30, 1997). "K-III changing 'horrible' name to Primedia to better reflect business".
  3. ^ "Redfin Completes Acquisition of RentPath for $608 Million | Redfin Press Center". press.redfin.com. Retrieved 2021-05-12.
  4. ^ Weber, Bruce. "Bill Reilly, Magazine Publishing Executive, Dies at 70", The New York Times, October 20, 2008. Accessed October 23, 2008.