Retail Council of Canada

Retail Council of Canada
Conseil canadien du commerce de détail
AbbreviationRCC
Established1963; 61 years ago (1963)
TypeNot-for-profit
PurposeTrade association
Headquarters800–1881 Yonge Street
Toronto, Ontario M4S 3C4
Region served
Canada
President & CEO
Diane Brisebois
Websiteretailcouncil.org

The Retail Council of Canada (French: Conseil canadien du commerce de détail), founded in 1963, is a not-for-profit trade association representing retail companies in Canada. RCC coordinates advocacy, communications and education campaigns on behalf of its member companies.[1]

It manages the voluntary retail Scanner Price Accuracy Code.[2]

  1. ^ "Learn More About Our Story". Retail Council of Canada. Retrieved 16 November 2020.
  2. ^ Colbert, Yvonne (23 February 2017). "Special code means shoppers charged full price for sale items could get them free". CBC News. Retrieved 28 November 2021.