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Reverse innovation or trickle-up innovation is an innovation seen or used first in the developing world, before spreading to the industrialized world. The term was popularized by Dartmouth professors Vijay Govindarajan and Chris Trimble and General Electric's Jeffrey R. Immelt.[1][2][3][4] Subsequently, Vijay Govindarajan and Chris Trimble published the book Reverse Innovation.[5]
Reverse innovation is the process whereby goods developed as inexpensive models to meet the needs of developing nations, such as battery-operated medical instruments in countries with limited infrastructure, are then repackaged as low-cost innovative goods for Western buyers.
- ^ "How GE is Disrupting Itself. (Harvard Business Review)" (PDF). Archived from the original (PDF) on 2 February 2011. Retrieved 21 October 2009.
- ^ "Emory Marketing Institute Interview with Vijay Govindarajan". Archived from the original on 25 October 2009. Retrieved 22 October 2009.
- ^ "GE's Immelt Says 'Reverse Innovation' Needed for Global Growth (Bloomberg)". Bloomberg News. Retrieved 21 October 2009.
- ^ "The Case for 'Reverse Innovation' Now (BusinessWeek)". Archived from the original on 30 October 2009. Retrieved 28 October 2009.
- ^ "Reverse Innovation | People: VG".