Robert George Whitehead | |
|---|---|
| Born | October 31, 1916 |
| Died | February 22, 2007 (aged 90) |
| Nationality | American |
| Occupation(s) | Businessman; Marketed Blue Star Ointment |
| Spouse | Persis Whitehead |
| Children | 7 children: Daniel Whitehead (deceased) |
Robert George Whitehead (October 31, 1916 – February 22, 2007) was a Texas businessman who created Quaker House Products, Inc., which produced and marketed the first-aid treatment known as "Blue Star Ointment"; some 50 million jars are sold annually in the United States. Whitehead was a marketing maverick who used an innovative memorable 10-second television commercial to sell Blue Star Ointment. These shorter ads cost less than a traditional 30-second commercial to both produce and air. Whitehead packed all the information into a shorter time frame to attract customers through the old marketing format of an auctioneer.[1]