Robert B. Zajonc | |
---|---|
Born | |
Died | December 3, 2008 Stanford, California, U.S. | (aged 85)
Nationality | American |
Alma mater | University of Michigan |
Known for | Social psychology |
Spouses | Donna Benson (divorced) Hazel Rose Markus |
Children | Krysia,Peter, Michael and Joseph |
Awards | AAAS Prize for Behavioral Science Research |
Scientific career | |
Fields | Psychology |
Institutions | University of Michigan |
Thesis | Cognitive Structure and Cognitive Tuning (1954) |
Doctoral advisor | Dorwin Cartwright |
Doctoral students | Hazel Rose Markus Eugene Burnstein John Bargh |
Robert Bolesław Zajonc (/ˈzaɪ.ənts/ ZY-ənts;[1][2] Polish: [ˈzajɔnt͡s]; November 23, 1923 – December 3, 2008) was a Polish-born American social psychologist who is known for his decades of work on a wide range of social and cognitive processes. One of his most important contributions to social psychology is the mere-exposure effect.[2] Zajonc also conducted research in the areas of social facilitation, and theories of emotion, such as the affective neuroscience hypothesis.[2][3]
He also made contributions to comparative psychology.[3] He argued that studying the social behavior of humans alongside the behavior of other species, is essential to our understanding of the general laws of social behavior.[3] An example of his viewpoint is his work with cockroaches that demonstrated social facilitation, evidence that this phenomenon is displayed regardless of species.[3] A Review of General Psychology survey, published in 2002, ranked Zajonc as the 35th most cited psychologist of the 20th century.[4]