Robinson list

A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.^[1]

^ Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN 978-3-540-39632-1.

[1] Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN 978-3-540-39632-1.

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