Roku, Inc.

For the online media player produced by this company, see Roku.

Roku, Inc.
Company typePublic
ISINUS77543R1023
Industry
FoundedOctober 2002; 22 years ago (2002-10)
FounderAnthony Wood
HeadquartersSan Jose, California,
U.S.
Area served
List of areas
  • North America
  • Latin America
  • Australia
  • France
  • Germany
  • U.K.
Key people
Anthony Wood (Chairman, CEO), Dan Jedda (CFO), Charlie Collier (President, Roku Media)
Products
List of products
ServicesStreaming service distribution and advertising, Smart home monitoring
RevenueIncrease US$3.48 billion (2023)
Decrease US$−792 million (2023)
Decrease US$−710 million (2023)
Total assetsDecrease US$4.26 billion (2023)
Total equityDecrease US$2.33 billion (2023)
MembersIncrease 85.5 million households (2024)
Number of employees
c. 3,150 (2023)
Divisions
  • Devices (hardware)
  • Platform (services)
Websiteroku.com
Footnotes / references
[1]
Former headquarters in Los Gatos (subleased from Netflix)

Roku, Inc. (/ˈroʊkuː/ ROH-koo)[2] is an American streaming technology company,[3][4] founded in 2002 by Anthony Wood. It produces streaming players and TVs, licenses its technology to other manufacturers, and distributes streaming services on its platform. Roku leads streaming TV distribution in the U.S.,[5][6][7] reaching 120 million viewers as of 2024.[8] Outside the U.S., the company operates in Australia,[9] Canada,[10] France,[11] Germany, the U.K.,[12] and Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.[13][14]

In its early years, Roku focused on making high-definition video players and launched the first connected TV device to stream Netflix in 2008.[5][15][16] Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku’s technology. This allowed Roku's operating system to be pre-installed on smart TVs.[15] Roku has since added channel subscriptions to its platform,[17] while also serving targeted and performance-based ads.[18][19] In addition, it operates its own ad-supported streaming service and produces consumer electronic products such as smart speakers and smart home devices.[20][21]

  1. ^ "Roku Inc. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. 16 February 2024. Retrieved 17 February 2024.
  2. ^ Ogden, Jon (April 26, 2007). "Re: 'Rock You' or 'Row Coo'". Roku Forums. Roku, Inc. Archived from the original on July 15, 2011. Retrieved June 14, 2011.
  3. ^ Weprin, Alex (2022-09-22). "Fox's Charlie Collier Leaving to Join Roku". The Hollywood Reporter. Retrieved 2024-09-19.
  4. ^ Layne, Rachel (2019-07-25). "Roku a surprise winner in Trump's trade war with China - CBS News". www.cbsnews.com. Retrieved 2024-09-19.
  5. ^ a b Cite error: The named reference :5 was invoked but never defined (see the help page).
  6. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
  7. ^ Siu, Antoinette (2022-09-30). "With Roku leading the pack, study says 94% of households are reachable through CTV". Digiday. Retrieved 2024-09-05.
  8. ^ Manfredi, Lucas (2024-04-25). "Roku Narrows Q1 Net Loss to $50.85 Million". TheWrap. Retrieved 2024-05-01.
  9. ^ "'Telstra TV' Roku box for Telstra broadband only". CNET. Retrieved 2023-12-19.
  10. ^ D'Orazio, Dante (2012-04-16). "Roku to launch in Canada with over 100 channels, pre-orders start today". The Verge. Retrieved 2023-12-19.
  11. ^ Baumgartner, Jeff (2015-10-20). "Roku Makes a French Connection". nexttv.com. Retrieved 2023-12-19.
  12. ^ "TV aggregator Roku to launch its players in Germany". Reuters. 2021-09-07. Retrieved 2023-12-19.
  13. ^ Spangler, Todd (2020-08-27). "How Roku Built Itself Into a Major Gatekeeper in Premium Streaming". Variety. Retrieved 2023-12-19.
  14. ^ Buckley, Sean (2017-10-18). "Roku extends presence in Canada, Latin America". StreamTV Insider. Retrieved 2023-12-19.
  15. ^ a b Cite error: The named reference :0 was invoked but never defined (see the help page).
  16. ^ Murph, Darren (2008-05-20). "Roku reveals first Netflix set-top-box, reviews flow in". Engadget. Retrieved 2024-02-04.
  17. ^ Cite error: The named reference :7 was invoked but never defined (see the help page).
  18. ^ Hercher, James (2022-09-20). "Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku". AdExchanger. Retrieved 2024-11-05.
  19. ^ Cavale, Siddharth (2024-04-03). "Target shopper data, streaming TV ads are key to its sales". Reuters. Retrieved 2024-11-05.
  20. ^ Cite error: The named reference :9 was invoked but never defined (see the help page).
  21. ^ Cite error: The named reference :10 was invoked but never defined (see the help page).