American technology company
For the online media player produced by this company, see
Roku .
Roku, Inc. Company type Public Industry Founded October 2002; 22 years ago (2002-10 ) Founder Anthony Wood Headquarters San Jose, California , U.S.
Area served
U.S., Australia, Canada, France, Germany, U.K., Latin American countries Key people
Anthony Wood (Chairman , CEO ) Dan Jedda (CFO ) C. Collier (President, Roku Media) Products Revenue US$3.48 billion (2023) US$−792 million (2023) US$−710 million (2023)Total assets US$4.26 billion (2023)Total equity US$2.33 billion (2023)Members 80 million active accounts (2023)Number of employees
c. 3,150 (2023)Divisions Devices (hardware) Platform (services) Website roku .com Footnotes / references [ 1]
Former headquarters in Los Gatos (subleased from Netflix)
Roku, Inc. ( ROH -koo )[ 2] is an American streaming technology company,[ 3] [ 4] founded in 2002 by Anthony Wood . It produces streaming players and TVs, licenses its technology to other manufacturers, and distributes streaming services on its platform. Roku leads streaming TV distribution in the U.S.,[ 5] [ 6] [ 7] reaching 120 million viewers as of 2024.[ 8] Outside the U.S., the company operates in Australia,[ 9] Canada,[ 10] France,[ 11] Germany, the U.K.,[ 12] and Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.[ 13] [ 14]
In its early years, Roku focused on making high-definition video players and launched the first connected TV device to stream Netflix in 2008.[ 5] [ 15] [ 16] Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku’s technology. This allowed Roku's operating system to be pre-installed on smart TVs.[ 15] Roku has since added channel subscriptions to its platform,[ 17] while also serving targeted and performance-based ads .[ 18] [ 19] In addition, it operates its own ad-supported streaming service and produces consumer electronic products such as smart speakers and smart home devices.[ 20] [ 21]
^ "Roku Inc. 2023 Annual Report (Form 10-K)" . U.S. Securities and Exchange Commission . 16 February 2024. Retrieved 17 February 2024 .
^ Ogden, Jon (April 26, 2007). "Re: 'Rock You' or 'Row Coo' " . Roku Forums . Roku, Inc. Archived from the original on July 15, 2011. Retrieved June 14, 2011 .
^ Weprin, Alex (2022-09-22). "Fox's Charlie Collier Leaving to Join Roku" . The Hollywood Reporter . Retrieved 2024-09-19 .
^ Layne, Rachel (2019-07-25). "Roku a surprise winner in Trump's trade war with China - CBS News" . www.cbsnews.com . Retrieved 2024-09-19 .
^ a b Cite error: The named reference :5
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^ Siu, Antoinette (2022-09-30). "With Roku leading the pack, study says 94% of households are reachable through CTV" . Digiday . Retrieved 2024-09-05 .
^ Manfredi, Lucas (2024-04-25). "Roku Narrows Q1 Net Loss to $50.85 Million" . TheWrap . Retrieved 2024-05-01 .
^ " 'Telstra TV' Roku box for Telstra broadband only" . CNET . Retrieved 2023-12-19 .
^ D'Orazio, Dante (2012-04-16). "Roku to launch in Canada with over 100 channels, pre-orders start today" . The Verge . Retrieved 2023-12-19 .
^ Baumgartner, Jeff (2015-10-20). "Roku Makes a French Connection" . nexttv.com . Retrieved 2023-12-19 .
^ "TV aggregator Roku to launch its players in Germany" . Reuters . 2021-09-07. Retrieved 2023-12-19 .
^ Spangler, Todd (2020-08-27). "How Roku Built Itself Into a Major Gatekeeper in Premium Streaming" . Variety . Retrieved 2023-12-19 .
^ Buckley, Sean (2017-10-18). "Roku extends presence in Canada, Latin America" . StreamTV Insider . Retrieved 2023-12-19 .
^ a b Cite error: The named reference :0
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^ Murph, Darren (2008-05-20). "Roku reveals first Netflix set-top-box, reviews flow in" . Engadget . Retrieved 2024-02-04 .
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^ Boyle, Alyssa (2023-11-20). "Roku And Unity Want To Prove CTV Is A Performance Channel" . AdExchanger . Retrieved 2024-03-02 .
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