The Rose Parade, also known as the Tournament of Roses Parade (or simply the Tournament of Roses), is an annual parade held mostly along Colorado Boulevard in Pasadena, California, United States, on New Year's Day (or on Monday, January 2 if New Year's Day falls on a Sunday).
Produced by the non-profit Pasadena Tournament of Roses Association, the parade usually starts at 8:00 a.m. Pacific Time (UTC–8), and includes flower-covered floats, marching bands, and equestrian units. The parade is followed in the afternoon by the Rose Bowl, one of the major bowl games in college football. It has been uninterrupted except during World War II in 1942, 1943, and 1945, and in 2021 due to the COVID-19 pandemic.[1]
First held on January 1, 1890, the Rose Parade is watched by hundreds of thousands of spectators.[2][3] The Rose Bowl college football game was added in 1902 to help fund the cost of staging the parade.[4] Since 2011, Honda has been a presenting sponsor of the Rose Parade.[5] Accordingly, the company has the parade's first float, which like all floats, follows the parade's theme.