Roy Morgan

This article is about the market research company. For the singer, see Gramps Morgan.
Roy Morgan
Company typePrivate
IndustrySocial, political and market research
Founded1941; 83 years ago (1941)
FounderRoy Morgan
Headquarters
Melbourne
,
Australia
Area served
Australia, New Zealand, USA, UK, Indonesia
Key people
Gary Morgan, Executive Chairman;
Michele Levine, CEO
Products
  • Political polls
  • Social research
  • Market research
  • Media and web usage
  • Media planning data
  • Reactor (The Worm)
  • ASTEROID (Data Analysis Software)
ServicesMarket research
RevenueA$40 million
Websitewww.roymorgan.com

Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne, Victoria. It operates nationally as Roy Morgan and internationally as Roy Morgan International. The Morgan Poll, a political poll that tracks voting intentions, is its most well-known product in Australia.