Royal Challenge

Royal Challenge (whisky/brand)
TypeIndian whisky
ManufacturerUnited Spirits Ltd (USL)
(Diageo)
Country of origin India
Introducedearly 1980s
DiscontinuedNot discontinued
Alcohol by volume 42.8%
ColourGolden amber
FlavourSweet
IngredientsAlcohol
VariantsThe following varients below
Related products
Websiteunitedspirits.in/royal-challenge-whisky.aspx

Royal Challenge, commonly referred to by the abbreviation RC, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in the early 1980s.[1] According to Binod K. Maitin, a United Breweries technician who oversees all the liquor blends for the company, Royal Challenge is a grain flavored whisky, blended with Scotch malts and Indian malts.[2][3] In an article for The Wall Street Journal, reporter Eric Felton states that, "About 12% of the blend comes from real malt whiskies: some of it made in India, some actual Scotch. The rest of the mix is a neutral spirit distilled from molasses. (It's much easier and cheaper to grow sugarcane than barley in India.) That means that, strictly speaking, Royal Challenge, like most Indian "whisky", is actually a rum flavored to pass as whisky."[4] The manufacturer has refused to state the percentage of Scotch whisky used in the blend.[2] In the United States, Royal Challenge is referred to as "spirit whisky".[5] Besides India, Royal Challenge is sold in several other countries including the Middle East and the United States.[2][3]

  1. ^ "Royal Challenge Whisky". Americanubs.com. Retrieved 15 June 2013.
  2. ^ a b c Vora, Shivani (29 February 2012). "India's Newest Export: Whiskey". The New York Times. Retrieved 15 June 2013.
  3. ^ a b "Royal Challenge whisky reminds good times abroad". Andhrawishesh.com. 2 March 2012. Retrieved 15 June 2013.
  4. ^ "Royal Challenge Whisky". Cms Drinks International. Retrieved 15 June 2013.
  5. ^ "Kyndal signs up for Indian whisky launch". Marketing Week. 27 June 2002. Retrieved 15 June 2013.