Royal Dansk

Royal Dansk
Company typeSubsidiary
IndustryFood
Founded1966; 58 years ago (1966)
FateMerged with Kjeldsen to form Kelsen; Royal Dansk became a brand
Headquarters,
ProductsButter cookies
Owner
ParentKelsen Group A/S
Websiteroyal-dansk.com

Royal Dansk (meaning "Royal Danish") is a Danish brand of butter cookies, manufactured by Kelsen Group A/S.[1] It is known for its distinctive royal blue round tin container.[2] Since 2019, the brand is owned by Italian conglomerate Ferrero SpA, after it acquired the Kelsen Company for $300 million.[1]

  1. ^ a b "Ferrero Buys Danish Cookies From Campbell". iItaly.org. 12 July 2019. Archived from the original on 14 August 2021. Retrieved 24 December 2022.
  2. ^ Sen, Mayukh (14 December 2017). "The Enduring Appeal of Royal Dansk Butter Cookies". Vice. Archived from the original on 22 November 2022. Retrieved 22 January 2020.