 | |
| Developer(s) | SAP SE |
|---|---|
| Initial release | 1992 |
| Stable release | EHP 4 (v7.0)[1]
/ 2009 |
| Operating system | Windows, macOS, Linux, Unix |
| Platform | Cross-platform software (SAP C/4HANA Cloud-based) |
| Available in | Multilingual |
| Type | Customer relationship management |
| License | Commercial, Proprietary |
| Website | SAP CRM |
The SAP CRM applications were initially integrated on-premises customer relationship management (CRM) software manufactured by SAP SE which targeted business software requirements for marketing, sales and service for midsize and large organizations in all industries and sectors. The first SAP CRM release 2.0 has been made generally available in November 2000. The current release 7.0 has been updated with quarterly enhancement packs (EHPs) since 2009.[1]
In 2007 SAP started to develop a cloud based CRM which has been renamed from SAP Business ByDesign CRM to Sales on Demand to SAP Cloud for Customer[2] and finally to SAP Cloud for Sales. Since 2018 SAP has consolidated all of its cloud based marketing, sales, service and commerce applications as SAP C/4HANA suite.[1]
- ^ a b c "What is SAP CRM? (Customer Relationship Management)". letschatsap.com. 22 August 2013. Retrieved 18 April 2019.
- ^ "Technical comparison between S4CRM and C4C". SAP Community. 30 March 2018.