Sales engineering

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Sales engineering" – news · newspapers · books · scholar · JSTOR (November 2010) (Learn how and when to remove this message)

Sales engineering is a hybrid profession of sales and engineering that exists in industrial and commercial markets.

Buying decisions in these markets are made differently than those in many consumer contexts, being based more on technical information and rational analysis and less on style, fashion, or impulse.

Sales engineers are salespersons that have both sales and engineering expertise, allowing them to communicate with customers about technical aspects of a product, business, and business case. They may also advise and support customers on technical and procurement matters. Employers of sales engineers may include business-to-business companies, distributors, and engineering consultancies.