 | |
| Industry | Marketing automation |
|---|---|
| Founded | Indianapolis, Indiana December 15, 2000 |
| Founder | Peter McCormick, Scott Dorsey and Chris Baggott |
| Headquarters | |
Number of locations | 14[1] |
Area served | Worldwide |
Key people | Adam Blitzer, GM & EVP |
| Revenue | $292.3 million (2012)[2] |
Number of employees | 1,800 (2013)[3] |
| Parent | Salesforce |
| Website | MarketingCloud.com |
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.[4]
- ^ Global Offices, ExactTarget
- ^ ExactTarget Announces Fourth Quarter and Full Year 2012, ExactTarget, December 31, 2012, retrieved September 25, 2013
- ^ Human, Dan (August 29, 2013). "ExactTarget parent cutting 200 jobs worldwide due to merger". Indianapolis Business Journal. Retrieved September 24, 2013.
- ^ "Salesforce Marketing Cloud (ExactTarget), info and compare this Email marketing software". Email vendor selection. Retrieved 2021-08-17.