The Salon du Chocolat (Literally, Salon of Chocolate in French, but more loosely translated Paris Chocolate Show)[1] is a yearly trade fair for the international chocolate industry.
Begun in 1994, the event is supported by the French Ministry of Foreign Affairs.[2] It has previously been held in Paris, New York, Tokyo, and Moscow. It was held in Beijing in 2009 and Shanghai in 2010, reflecting the industry's interest in promoting China as a new consumer of chocolate.[2]
- ^ Sybille de La Hamaide (2008-10-30). "Paris Chocolate Show a sweet way to forget crunch". Reuters. Archived from the original on November 2, 2008.
- ^ a b "Sweetest event in town: Extravaganza of chocolate". Shanghai Daily. 2010-01-19. Archived from the original on January 22, 2010.