 | |
| Original author(s) | David Harrison, Omar Zennadi |
|---|---|
| Developer(s) | Free Stream Media Corp. |
| Initial release | GPL |
| Written in | Python |
| Operating system | Windows, Mac OS X and Linux |
| Available in | English |
| License | GPL |
| Website | samba |
 | This article contains promotional content. (January 2024) |
Samba TV is a television technology company that offers real-time insights and audience analytics. It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin.[1] The company develops software for televisions, set-top boxes, smart phones and tablets to enable interactive television through personalization. Through its portfolio of applications and TV platform technologies, Samba TV is built directly into the TV or set-top box and will recognize onscreen content—live or time-shifted—and make relevant information available to users at their request.
The service is available only after a user activates it on a device, and is supported by interest-based advertising delivered on the television or on devices within the household. Through APIs and SDKs for mobile application software developers, Samba TV is usable on a second screen or the TV itself. Samba TV has a global addressable footprint of 46 million devices globally, 28 million of which are in the United States.[2] Its devices are distributed in roughly 118 countries.[3]
The company has raised over $40 million in capital from Disney, Time Warner, August Capital, Interpublic Group, Liberty Global, Stagwell, A+E Networks as well as individuals like Mark Cuban, Kun Gao, founder of Crunchyroll, James Hong, founder of Hot or Not, Charles Huang, founder of Guitar Hero, angel investor Tom McInerney, and others.[4][5]
- ^ "Flingo Integrates Web and Television With the First Application Publishing Suit". Marketwire. 2011-07-11. Retrieved 2012-07-12.
- ^ "Samba TV, 605 set addressable advertising data partnership". FierceVideo. 2 April 2021. Retrieved 31 August 2021.
- ^ "Company Profile for Samba TV". www.businesswire.com. 7 January 2014. Retrieved 10 September 2021.
- ^ "Liberty Global invests in Samba TV". Broadband TV News. 2018-04-11. Retrieved 2018-07-12.
- ^ "Interpublic to Buy Minority Stake in Samba TV, a Start-Up for TV Analytics". New York Times. 2015-04-19. Retrieved 2018-07-12.