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Sana Bagersh was born on May 2, 1963, in Addis Ababa, Ethiopia, to Yemeni parents. She is the daughter of Abubaker Bagersh, and Fozia Baobeid, whose origins are Shibam, Hadhramut in Yemen. She studied at the Sandford English School in Addis Ababa, and the University of Tennessee in Knoxville, Tennessee.
Bagersh is an American[1] national, and is married to Ali Bukair, a structural engineer and building code expert. The family lives in Abu Dhabi, UAE, where Bagersh is CEO of BrandMoxie advertising agency, which is based at twofour54 in Abu Dhabi, and oversees BrandMoxie's other commercial and CSR assets. These include Tempo magazine, Tamakkan, The Dream Players, and The Smovies.