Sanewashing

Sanewashing or sane-washing is the act of minimizing the perceived radical aspects of a person or idea in order to make them appear more acceptable to a wider audience. The term was initially coined in online discussions about defunding the police in 2020, but has come to greater prominence in critique of media practices relating to Donald Trump in the 2024 US presidential campaign. Journalism organisations and media commentators have suggested actions both readers and writers can take to mitigate sanewashing.