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| Company type | Private company |
|---|---|
| Industry | Retail |
| Founded | 1980 (company origins) 1992 (Sanity brand) |
| Founder | Brett Blundy |
| Headquarters | Wetherill Park, New South Wales, Australia |
| Products | |
| Revenue | $186 million (2012) |
| $10 million (2015) | |
| Website | sanity.com.au |
Sanity is an online Australian music and entertainment retailer. The brand specialises in the sale of CDs, DVDs, Blu-rays and related merchandise and accessories. It is privately owned by Ray Itaoui. Previously operating through a chain of retail stores in Australia, it has been run as an online-only business since March 2023.
The Sanity brand was owned and conceived by Brazin Limited from 1992, before being folded into BB Retail Capital in 2006, then became a company in its own right after it was divested to Itaoui in 2009. At its peak, there were more than 150 Sanity outlets across every state and territory of Australia.