Santiago Pozo

Santiago Pozo Arenas (born 1957) is a marketing executive, producer, screenwriter and film director. He is the founder and owner of Arenas Group and Arenas Entertainment from 1988 to 2019, the year in which he sells^[1] the marketing and publicity divisions to the agency D2H. He is a member^[2] of The Academy of Motion Picture Arts and Sciences of Hollywood, the Academia de las Artes y las Ciencias Cinematográficas de España, the Board of Trustees of Nebrija University^[3] and in the mid-eighties he was freelance to the Spanish newspaper El País in Los Angeles.

Over 35 years in the industry, he has worked on the North American marketing campaigns of more than 300 films,^[4] including The Milagro Beanfield War, Old Gringo, Born in East L.A., Like Water for Chocolate, Shrek, My Family, Selena, Apocalypto, The Book of Life, American Sniper, Dawn of the Planet of the Apes, Transformers, The Avengers, Toy Story 3 and Toy Story 4, Star Trek, Madagascar, Annabelle, Son of God, Beverly Hills Chihuahua, Logan, Cruella and Free Guy.

As a producer and distributor, he worked on films such as Imagining Argentina, with Antonio Banderas and Emma Thompson; Empire, with John Leguizamo; The 3 Wise Men; Culture Clash in AmeriCCa directed by Emilio Estevez; Nicotina with Diego Luna; and the adaptation of the classic Rudolfo Anaya Bless Me, Ultima, the first Hispanic novel written in the United States. As a screenwriter, Pozo, together with Gregory Small, wrote The Run,^[5] that MGM acquired an option in 2021. Pozo and Small also developed and co-wrote the adaptation of the bestseller.^[6] The Valkyries, at the request of the internationally acclaimed author, Paulo Coelho.

Pozo is considered the pioneer of marketing film and television to the U.S. Hispanic audiences.^[7]