Sara Jo

Sara Jo Сара Јо
Jovanović performing at the 2021 Belgrade Pride
Background information
Birth name	Sara Jovanović
Born	(1993-10-29) 29 October 1993 (age 31) Rome, Italy
Origin	Belgrade, Serbia
Genres	Pop R&B dance-pop
Occupations	Singer model actress
Years active	2011–present
Labels	IDJTunes Bassivity Digital

Sara Jovanović (Serbian Cyrillic: Сара Јовановић; pronounced [sǎːra joʋâːnoʋit͡ɕ]; born 29 October 1993), professionally known as Sara Jo, is a Serbian singer, songwriter, model and actress. Born in Rome, she came to prominence upon competing on Prvi glas Srbije in 2012, finishing in 3rd place. Subsequently, as a member of Moje 3, Jovanović represented Serbia in the Eurovision Song Contest 2013 in Malmö, Sweden with "Ljubav je svuda". They placed 11th in the semi final, failing to reach the grand final.

Her official debut solo single, "Ko je ovde ko", was released in 2014. It was followed by a series of other standalone singles, including "Nemam vremena za to" (2017), "Mili mili" (2019) and "Muškarčina" (2022). Her debut album, Bez kontrole, was released in June 2023. It spawned two singles: "Divlja" (2021) and "Zar ne" (2022).

Additionally, Jovanović competed on the first season of Tvoje lice zvuči poznato and has also been involved as an actress in theater, television and voice acting. Moreover, she has modeled for fashion campaigns, including continuous collaboration with Adidas in Serbia since the beginnings of her career.^[1][2]