Sarah Rudd is one of the early pioneers of sports analytics applied to soccer.[1] In 2011, Rudd developed a method, based on Markov chains, for evaluating the performance of players.[2] This method was later adopted by several other companies, academics and bloggers to evaluate actions from soccer event data.[3]
Soon after presenting her work, Rudd worked for startup StatsDNA which was acquired by Arsenal FC in 2013.[4] She is currently head of Analytics and Software Development at the Arsenal FC Data Analytics group. Her work is reported to have been highly influential within the club.[5]