Sasha (DJ)

For the Jamaican former deejay, see Sasha (Jamaican musician).

Sasha
Sasha performing in August 2006
Sasha performing in August 2006
Background information
Birth nameAlexander Paul Coe[a]
Also known as
  • DJ Sasha[b]
  • The Man Like
Born (1969-09-04) 4 September 1969 (age 55)
Bangor, Wales, United Kingdom
OriginSandycroft, Flintshire, North Wales, United Kingdom
Genres
Occupations
  • DJ
  • record producer
Years active1989–present
Labels
Websitedjsasha.com

Alexander Paul Coe (born 4 September 1969), known professionally as Sasha,[a] is a Welsh DJ and record producer. He is best known for his live events and electronic music as a solo artist, as well as his collaborations with British DJ John Digweed as Sasha & John Digweed. He was voted as World No.⁠ ⁠1 DJ in 2000 in a poll conducted by DJ Magazine.[4] He is a four-time International Dance Music Awards winner, four-time DJ Awards winner and Grammy Award nominee.[5]

Sasha began his career playing acid house music in the late 1980s. He partnered with John Digweed in 1993, touring internationally and producing a series of mix albums (compilations of other artists' work played in a continuous fashion).[6]

Sasha has remixed tracks for artists such as D-Ream, Madonna, Moby, the Chemical Brothers and Hot Chip. Sasha's remixing and production often combine electronic music genres, making it difficult for critics to pinpoint his musical style.[7][8] As well as remixes and compilation albums, Sasha has produced three albums of original works: The Qat Collection in 1994, Airdrawndagger in 2002, and Scene Delete in 2016.

After achieving success as a producer and DJ, Sasha worked with younger DJs and producers such as BT and James Zabiela. His use of live audio engineering equipment helped popularise technological innovations among DJs who formerly relied on records and turntables.[9] In 2007, he formed a record label with Renaissance Records called emFire, which is the exclusive outlet for his new music.


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  1. ^ "Sasha Vs. Sasha: Trance DJ Keeps Right To Name". MTV News. Archived from the original on 15 August 2018. Retrieved 15 August 2018.
  2. ^ "Sasha Plays the Name Game". NME. 7 November 2000. Retrieved 15 August 2018.
  3. ^ Sounds, DJ. "Interview: Sasha In Ibiza". Pioneer DJ Sounds. Archived from the original on 12 December 2021. Retrieved 8 March 2012.
  4. ^ "Sasha tops DJ poll". BBC News. 20 November 2000. Retrieved 12 June 2015.
  5. ^ "Grammy Award nominees in top categories". USA Today. 12 July 2004. Retrieved 26 March 2015.
  6. ^ Birchmeier, Jason. "Sasha + John Digweed biography". AllMusic. Retrieved 31 December 2006.
  7. ^ Jones, Simon (19 May 2006). "Sasha – Fundacion: NYC". Progressive-Sounds. Archived from the original on 19 May 2006. Retrieved 31 December 2006.
  8. ^ Jones, Simon (3 July 2002). "Sasha "Airdrawndagger"". Progressive-Sounds. Archived from the original on 4 June 2006. Retrieved 31 December 2006.
  9. ^ James, Colin. "Sasha: No rest for the world's last 'rock-star deejay'". Prefix Magazine. Archived from the original on 20 December 2006. Retrieved 31 December 2006.