Save Our Children, Inc. was an American political coalition formed in 1977 in Miami, Florida, to overturn a recently legislated county ordinance that banned discrimination in areas of housing, employment, and public accommodation based on sexual orientation. The coalition was publicly headed by celebrity singer Anita Bryant, who claimed the ordinance discriminated against her right to teach her children biblical morality.[1] It was a well-organized campaign that initiated a bitter political fight between gay activists and Christian fundamentalists. When the repeal of the ordinance went to a vote, it attracted the largest response of any special election in Dade County's history, passing by a more than 2-to-1 margin.[2][note 1]
Save Our Children was the first organized opposition to the gay rights movement, whose beginnings were traced to the Stonewall riots in 1969. The defeat of the ordinance encouraged groups in other cities to attempt to overturn similar laws. In the next year voters in St. Paul, Minnesota; Wichita, Kansas; and Eugene, Oregon, overturned ordinances in those cities, sharing many of the same campaign strategies that were used in Miami. Save Our Children was also involved in Seattle, Washington, where they were unsuccessful, and heavily influenced Proposition 6, a proposed state law in California that would have made the firing of openly gay public school employees mandatory, which was rejected by California voters in 1978.
Historians have since connected the success of Save Our Children with the organization of conservative Christian participation in political processes. Although "occasional antigay appeals from the right" existed prior to the campaign, "the new right struck pure gold in Anita Bryant. A mother, celebrity singer, former Miss America ... the chirpy Bryant was the ideal model for its antigay crusade."[3] Within two years Jerry Falwell developed a coalition of conservative religious groups named the Moral Majority that influenced the Republican Party to incorporate a social agenda in national politics. Homosexuality, the Equal Rights Amendment (ERA), abortion, and pornography were among the issues most central to the Moral Majority's priorities until it folded in 1989. For many gay people, the surprise at the outcome of all the campaigns in 1977 and 1978 instilled a new determination and consolidated activism and communities in many cities where the gay community had not been politically active. Despite its success, Save Our Children brought widespread opposition and boycotts towards Bryant by the LGBT community and its supporters in the entertainment industry, tarnishing her reputation and ending her career as an entertainer.
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