Savile Row tailoring is men and women's bespoke tailoring that takes place on Savile Row and neighbouring streets in Mayfair, Central London. In 1846, Henry Poole, credited as being the "Founder of Savile Row", opened an entrance to his tailoring premises at No. 32 Savile Row.[1] The term bespoke is understood to have originated in Savile Row when cloth for a suit was said to "be spoken for" by individual customers.[2] The short street has been termed the "golden mile of tailoring", where customers have included Charles III, Winston Churchill, Lord Nelson, Napoleon III, Muhammad Ali Jinnah, Laurence Olivier and Duke Ellington.[1][2][3]
In 1969, Nutters of Savile Row modernised the style and approach of the traditional tailors; a modernisation which continued in the 1990s with the arrival of designers including Richard James, Ozwald Boateng and Timothy Everest. With increasing rents the number of tailoring businesses on Savile Row had declined to 19 by 2006.[4][5] There were also criticisms from Giorgio Armani of falling behind the times.[6][7] However, since the mid-2000s Savile Row has been enjoying a resurgence. A local online directory in October 2014 listed 44 tailoring and clothing businesses on or near Savile Row.[8]
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