SegaWorld London

SegaWorld London
LocationThe Trocadero, Piccadilly Circus, London, England
StatusDefunct
Opened7 September 1996
Closed7 September 1999[1]
OwnerChorion
Sega
Slogan"Try telling your brain it's not real"
Attractions
Total7

SegaWorld London was an indoor theme park located inside the London Trocadero in London, England. The venue opened in September 1996 and operated as a joint-venture between Chorion, then-owners of the Trocadero, and Sega. At 110,000 square feet, it was Sega's flagship location in Europe, became the first Sega theme park outside of Japan, and was claimed to be the largest indoor theme park in the world.[2] The park was short-lived, lasting only three years in operation following poor reviews from launch and sustained business model management issues.[3]

  1. ^ "Press release: 1999-09-07: SEGA TO QUIT SEGAWORLD JV". 31 May 2022.
  2. ^ Johnston, Christopher (12 September 1996). "INTERNATIONAL MANAGER : Sega Tests the Theme-Park Route". The New York Times.
  3. ^ Cite error: The named reference SegaSaga was invoked but never defined (see the help page).